TereLyn Hepple

An educated customer is your best customer. Let TereLyn Hepple help you with content marketing that brings them back for more!

TereLyn Hepple's Bio:

TereLyn Hepple's Experience:

• Technical Writer and Web Content Developer at ECi Software Solutions

  June 2002 - September 2013

  Public communications: * software release feature highlights and partner announcements in Agile Scrum environment * support alerts, tech tips, and FAQs * training event promotions * corporate and industry news * press releases * newsletters for our software's system administrators and users * promotional video scripting & production (working with videographer) * email segmentation and emarketing automation * banner advertising * social media updates on Facebook, Twitter Webmistress: * Web site content (pages, articles and PDF documents) * Web forms and surveys * testimonials and occasional use cases * FAQs, user knowledgebase and Wiki * training registration database * CSS updates to comply with updated branding Internal communications: * standard operating procedures, MS Visio(R) cross-functional flowcharts, benchmarking practices * skill & performance reviews, human resources forms * Intranet and Sharepoint resources * training handouts * corporate event material (game rules & brackets, online contest polls, and holiday fund-raising campaigns)

• Project Manager, Instructional Design at Frontline Group Telecommunications Division

  August 2000 - September 2001

  Managed training production staff in audience task analysis, curriculum design, and website for SBC Advanced Solutions Inc., Optical Network Fundamentals and Account Specialist training for Nortel Networks, and Sales Certification Curriculum design and development for Global Crossing. Implemented structured document templates and project management improvements, including project scoping questionnaires, project plans, and contracts/statements of work.

• Instructional Design Consultant, SBC Center for Learning, Irving, TX at AT&T

  February 1997 - August 2000

  Designed highly interactive instructor and student materials. Coached peers and trained trainers. Developed project-tracking system, CBT interactivity for cable fault locating, CBT/Help for proprietary Emergency Facility Information System, web reference for search engine, videoconference on Essential Telephony. Updated leader-led training on Fiber Optics, Analog Voice Remote Testing, Work Force Administration, ISDN Installation & Maintenance, Litespan Turnup & Provisioning, Business Objects user training, and Network Fault Management. Performance consulted for operations. Served on Distance Learning Advisory Group, Designer's Edge/Project Office Group, Multimedia Cross-Functional Team, Training Administration Merger Functional Team, SBC Telecom Curriculum team, and Litespan Merger Implementation team. Evaluated vendors in Request for Proposal (RFP) for Learning Management Systems.

• Instructor at Texas State Technical College

  December 1996 - February 1997

  Taught Introduction to Computers and Operating Systems. Used creative role-play to show how computer components and operating systems work during startup. Used small group discussion to help computer novices feel more comfortable about technology. Used realistic, hands-on practice.

• Teacher/Diagnostician at Sylvan Learning Center

  September 1996 - February 1997

  Taught reading, math, study skills, and writing part time to students from Kindergarten to Adult level. Evaluated and diagnosed students' learning and development needs using a variety of tests.

• Technical Writer at Creative Education Institute

  November 1994 - September 1996

  Wrote specifications, flow charts, scripts, training and marketing materials for multimedia computer based training (CBT) systems that teach reading and math to people with learning problems, for psychometric diagnostic testing, and for student management database. Developed lessons and online Help. Recruited and managed writers and editors. Collaborated with programmers, artists and experts.

• Associate Editor, Occupational Health & Safety magazine at Stevens Publishing Corp.

  August 1989 - February 1995

  Recruited, mentored, and managed editorial interns, freelance writers, artists, photographers, stock art contacts and advisory board members. Helped design startup Workplace Ergonomics magazine. Managed budget. Coordinated with sales and production departments. Reported and edited monthly news, departments, surveys, and features. Presented at trade shows.

• The Edge in eMarketing and eLearning at contentgrrl

  November 2007

  For experts who need to promote their thought leadership in writing, I generate results in: * web content marketing * polished visuals and diagrams * blogs/newsletters * web based tutorials/training/assessment/certification

• Senior Writer at Market It Write, Inc.

  November 2007

  Part-time freelance monthly newsletter blog in Wordpress, announcement message content, and standard operating procedures in SharePoint Enterprise Wiki for New York marketing services firm.

TereLyn Hepple's Education:

• University of North Texas

  1996 – 1998
  M.S.

• Baylor University

  1989 – 1992
  B.S.
  Concentration: Education (English and Journalism)

• Mclennan Community College

  1986 – 1989
  A.S.
  Concentration: Journalism

TereLyn Hepple's Interests & Activities: